Big Data: A Boon for Social Science

Thursday, Dec 21, 2017

Tools like social media, cell phones, and other digital marvels have changed how we live, but they have also enabled scientists to collect and process data on human behavior on a huge scale. In Bit by Bit (Princeton University Press), one of the top computational social scientists, Matthew Salganik, provides a blueprint for how to use these huge amounts of data. He explains how big data transforms the ways that social scientists observe behavior, run experiments, and ask questions through real-world examples, while laying out ethical principles for this new line of research.

Read more on the Princeton Alumni Network website here.