Salganik explores the future of social science research and academic publishing

Monday, Nov 21, 2016
by jd7


The premise of Princeton University sociologist Matthew Salganik's forthcoming book, "Bit by Bit: Social Science in the Digital Age," is that technological innovation creates new opportunities for social science researchers.

For example, the proliferation of the internet and other technological advances has opened the door for researchers to use huge caches of data on user behavior collected by companies such as Facebook and Google. While such "found data" has drawn the interest of many researchers, it is far different from the "designed data" social scientists have generally collected under controlled conditions, said Salganik, a professor of sociology.

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